DS AUTOMOBILES

DS Automobiles: French Innovation and Luxury in the Automotive World

DS Automobiles, originally conceived as a sub-brand of Citroën, has evolved into a standalone French luxury automobile marque renowned for its innovation and sophisticated design. The brand was launched in 2009 with a bold vision to reinterpret French luxury and automotive heritage, building on the legacy of the legendary Citroën DS of 1955, a model celebrated for its futuristic styling and technological advancements. In 2015, DS Automobiles became an independent entity within the PSA Group (now Stellantis), determined to carve its own path in the premium automotive segment.

A hallmark of DS Automobiles is its unwavering commitment to blending high technology with French craftsmanship. DS vehicles frequently showcase advanced features such as adaptive suspension, innovative lighting, and avant-garde interior materials, all while maintaining a keen focus on comfort and driving pleasure. The company places particular emphasis on design, often drawing inspiration from Parisian haute couture and art deco trends to deliver a distinctive and elegant identity for its cars.

In motorsport, DS Automobiles has made a notable impact, especially in the realm of electric racing. The brand competes in the FIA Formula E Championship as DS Performance, where it has achieved significant success, including multiple team and drivers' titles. This commitment to electrification on the race track is matched by their road car strategy, which is increasingly centered on hybrid and fully electric vehicles, supporting DS's ambition to lead sustainable luxury mobility.

Although DS Automobiles is a relatively young brand, it continues to grow its presence in key global markets and has earned praise for its high standards of innovation, luxury, and style. Boasting a unique blend of French savoir-faire and technological prowess, DS Automobiles is establishing itself as a leader among premium car manufacturers, reflecting the resurgence of French luxury in the automotive sector.