Daihatsu Motor Co., Ltd. has a rich heritage as one of Japan’s oldest and most respected manufacturers of automobiles. Established in 1907, Daihatsu first gained recognition for its production of small internal combustion engines before diversifying into three-wheeled vehicles and, eventually, compact automobiles. The company’s focus on diminutive yet practical vehicles, particularly kei cars, has made it a household name not only in Japan but also across emerging markets worldwide.
Throughout the latter half of the 20th century, Daihatsu became synonymous with reliability and fuel efficiency. Models such as the Mira, Charade, and Copen showcased the brand’s ability to deliver functionality within the small-car segment. The Mira, especially, became a staple on Japanese roads and was renowned for its low running costs and dependability. Daihatsu’s innovative engineering allowed it to excel in the competitive kei car class, offering advanced features in a compact package.
Daihatsu has also had a notable presence in motorsport, particularly in rally competitions. The Daihatsu Charade, for instance, made an impression in various international rallies during the 1980s and 1990s, proving that small cars could punch above their weight in performance and durability. While not a dominant force in professional motorsport, the brand’s vehicles have consistently showcased resilience and agility.
In recent decades, Daihatsu became a wholly owned subsidiary of Toyota Motor Corporation in 2016, which has further enhanced its engineering capabilities and global reach. Despite focusing mainly on compact models and emerging markets, Daihatsu continues to influence the automotive industry through innovations in design, safety, and environmental friendliness. Its strategic alliance with Toyota ensures that its compact cars remain competitive, innovative, and highly regarded both in Japan and abroad.
