Audi

Audi: Pioneering Progress in Automotive Engineering and Motorsport

Founded in 1909 by August Horch, Audi has grown from humble beginnings in Germany to become one of the world's premier automotive manufacturers. Audi is a central brand within the Volkswagen Group and is headquartered in Ingolstadt, Bavaria. Over the decades, Audi's commitment to technological innovation and precision engineering has placed it at the forefront of luxury and performance car production. Notably, its renowned slogan 'Vorsprung durch Technik'—meaning 'Advancement through Technology'—resonates through every vehicle the company produces.

Audi's racing pedigree is impressive and multifaceted. Its pioneering use of aerodynamics and lightweight construction came to prominence with the Audi Quattro in the 1980s, a car that revolutionized rally racing due to its groundbreaking all-wheel-drive system. The Quattro's dominance in the World Rally Championship not only marked a technical turning point but also cemented Audi's reputation as an innovator. This racing heritage continues in touring cars, endurance racing, and, more recently, Formula E, where Audi has been at the cutting edge of electric vehicle technology.

In the commercial market, Audi is synonymous with luxury and performance. Models such as the Audi A4, A6, and flagship A8 offer exquisite interiors, advanced driver-assistance systems, and superb driving dynamics. The high-performance S and RS lines serve enthusiasts with powerful engines and aggressive styling, while the e-tron series positions Audi in the burgeoning world of electric mobility. Globally, Audi enjoys strong sales, with its blend of sophisticated design and relentless pursuit of innovation attracting discerning customers worldwide. Audi's legacy and ongoing commitment to progress promise to keep the brand at the forefront of the automotive industry for years to come.