AMG

AMG: The High-Performance Heartbeat of Mercedes-Benz

AMG, officially known as Mercedes-AMG GmbH, is the performance and tuning arm of Mercedes-Benz. Founded in 1967 by former Mercedes-Benz engineers Hans Werner Aufrecht and Erhard Melcher, AMG began as an independent engineering firm specializing in producing racing engines for Mercedes-Benz vehicles. The 'AMG' name itself originates from the founders' initials and Aufrecht's birthplace, Großaspach.

In its early years, AMG made a name for itself by transforming standard Mercedes vehicles into racing powerhouses. Their breakthrough came with the iconic 'Red Pig'—a heavily modified Mercedes-Benz 300 SEL 6.8 AMG, which stunned motorsport fans by finishing second in its class at the 1971 24 Hours of Spa. This achievement signaled AMG’s ability to pair luxury with true racing pedigree, laying the groundwork for future successes.

As demand for high-performance road cars grew, AMG responded with legendary models such as the E 55 AMG, C 63 AMG, and the SLS AMG. Their hallmark V8 and V12 engines, distinctive styling, and exclusive engineering touches quickly became synonymous with prestige and dynamic driving experiences. This growing influence led to a deepening partnership with Mercedes-Benz, culminating in Mercedes’ full acquisition of AMG in 1999.

Today, Mercedes-AMG stands at the forefront of performance automotive engineering. Not only does AMG supply powertrains and innovations for Mercedes’ high-performance street cars, but their involvement in motorsports is unparalleled. As the engine supplier and technical partner to the Mercedes-AMG Petronas Formula One Team, AMG has played a vital role in multiple Constructors' and Drivers' World Championships. With a broad portfolio ranging from the acclaimed A 45 AMG hot hatch to the GT Black Series supercar and electrified hybrids, AMG continually sets new benchmarks in both racing and luxury performance.